Meta-Brain Labs Leadership Team
Alexandrea Day, Founder, CEO, Author, Innovator
Mark Audino, CMO, Sales & Marketing Strategy
Ed Krow, Chief Knowledge Officer
Longstanding behavioral science clinician, neuroscience innovator, and tech futurist, Alexandrea has pioneered major initiatives that advance societal health and human achievement. Her lifetime of research combined with thousands of client interactions has accrued into a holistic understanding of the human operating system and its intrinsic potential. Earned insights and unique interpretations of both the aspirations and unmet needs of the human condition and how it connects with the world became the motivational force to create a scalable breakthrough in behavioral analysis and a new treatment methodology.
Defined as Adaptive Therapy, it’s a category-defining process of identifying and modifying self-limiting beliefs stored in the unconscious. Well beyond the concept of table-stakes analysis and self-help treatments, Adaptive Therapy defines a new level of bespoke and actionable self-change.
Her premise of Adaptive Therapy is that the human mind is programmable, a foundational understanding widely supported by scientific findings and literature. In her book, Meta-Brain, she explains how Adaptive Therapy enables an interlocking system of positive change. It begins with deep exploration and honest learning of one’s inner self and then guides the way step-by-step to re-program or “un-learn” disillusionments and stressor-inhibitors that burden the human spirit. The adapted state of mind takes better control over variables and generates new powers of belief free to excel in performance and attain health and well-being—permanently.
Alexandrea has taught the Adaptive Therapy process through her Washington State Vocational School, and travels globally to teach the techniques of Adaptive Therapy to individuals, healthcare professionals, and licensed therapists.
She also founded IAffirm, a 501 (c) 3 non-profit, that addresses the gap between medical and mental disease treatments, measures the impact of psychosocial events that cause stress, and advises evidence-based treatment plans. IAffirm’s mission is to ignite innovation that advocates and strengthens human nobility through behavioral research projects and authoring hyper-learning products for Meta-Brain Labs™, the for-profit neuro-tech sister company.
As CEO, she is directing Meta Brain Labs™ to operationalize four lines of business: Enterprise Transformation, Sports Performance, Healthcare, and Innovation – each delivering disruptive real-life solutions and enabling open access by third parties, researchers, and strategic partners to develop new applications using the Adaptive Therapy platform. Founded on the core belief in human possibility, the success model for Meta Brain Labs™ extends beyond pursuing product innovations, sound financials, and a leadership market position. Its higher calling will be to improve the health and well-being of humanity at large and help it achieve more of its limitless potential.
Mark Audino has led multiple new category launches, strategic growth missions, and business turnarounds for Fortune 500, mid-market, and start-up companies while serving as a senior executive in various strategy, product development, marketing, and business development roles.
His corporate-, agency-, and consulting-side experience as a market-maker spans B2B, B2C, D2C, and Non-profit sectors across multiple major industries globally. Specializations include business strategy and planning; P&L management; product and SaaS commercialization; brand development; building integrated marketing and sales ecosystems; sales management; and strategic partner relationships.
He has successfully led first-mover technology projects involving R&D budgets in the billion-dollar range. As a Board Member for the 5th largest international professional services network, he led the alignment of 120 independent firms to a consistent set of operating principles, brand strategy, and revenue growth programs. As VP & CMO responsible for building digital technologies spanning multiple business units and market sectors, he established a unifying brand strategy and consistent value narrative that ensured a successful launch, displacements of major competitors, and above-plan revenue trajectory.
He led the due diligence and seamless integration of a $950mm competitor acquisition. He has hosted over 150 Fortune 500 Executive Leadership Teams for non-disclosure discussions concerning future technologies. His brand-building strategies have included major sports and affinity marketing programs including a PGA TOUR tournament hosted by The Davis Love Foundation, formation of a Brand Ambassador program utilizing PGA and LPGA pros, the introduction of golf into the Special Olympics, and a league-winning Indy Car sponsorship. Philanthropic objectives tied to the professional golf platform have generated over $30mm for charities to date.
Synchronously leading strategy and marketing, he built and managed sales organizations and independent sales channels operating in multiple routes to market. He led the development of an advisory-based business pursuit process founded on ground-breaking research into executive buyer and seller behaviors that re-wrote the selling strategy and client service model for a major business services firm.
Most recently, he led strategy and business development for an AI platform that reinvents the creative development process for the life sciences industry; developed strategies for emerging media; and architected a tech-enabled hyper-relevant retail buying process.
Notable awards are President’s Club (Xerox Corporation); Chairman’s Special Merit Award (Xerox Corporation); Partner of the Year (RSM US, LLP); and The National Relationship Award for Marketing (RSM, US LLP).
Ed is a talent and company culture expert who challenges the traditional model of HR and prepares decision-makers for motivating their people with a win-win strategy in the Experience Age.
The only Talent Transformation Expert in his field, Ed has helped over 250 clients achieve talent and culture transformations, including Fortune 500 companies like Bosch, Pfizer, and Johnson & Johnson. When the world went virtual, he was invited to speak to the Global Soft Skills Community at Microsoft, with excellent reviews and feedback, a testament to his value during times of rapid change.
Starting at UPS, Ed worked from the ground up. Along the way, he noticed that the best results happened when people could do their work without having to change who they were – a critical insight.
Ambitious and eager to add value, Ed was given a chance by a leader who believed in him. His career at UPS was pivotal. Buoyed by his insight and a desire to help others, Ed’s entrepreneurial spirit eventually led him to become a consultant in strategic human resources. Twenty years later, Ed continues to find his work professionally and personally rewarding.
A speaker, trainer and coach certified by The John Maxwell Team; Ed’s topics bring a refreshing perspective on how to leverage what is commonly viewed as “people problems” and turn negative growth into business success.
Ed is a member of the National Speakers Association, the Forbes Coaches Council, and a regular contributor to Forbes.com. He is the author of “Strategic HR: Driving Bottom Line Results Through Your People”.
When he’s not speaking at conferences or helping clients, Ed teaches at Millersville University. His first love is family, with golf vying for a tight second. If you do catch him at home, he’s likely cheering for the Notre Dame or Baltimore Ravens football teams.
Mike Lauder, CFO
Adrian Bubela, Technical Director
Andy Parratt, Biotechnology Adviser, Meta-Brain Healthcare
Mike is an accomplished finance executive respected for an over 20-year tenure creating innovative operational strategies to drive growth, mitigate risks and maximize opportunities in technology-driven environments spanning numerous industries.
He has a proven track record of prioritizing strategic planning and budgeting to drive efficiencies and reduce costs. Known as a transparent, data-driven leader who fosters high-performing teams to enhance the accuracy and timeliness of required reporting, metrics, and project updates, Mike is an out-of-the-box thinker committed to improving operational systems, processes, and policies to support and fuel business and organizational planning.
Mike’s mantra is measure what matters, build scale on the wins, learn from the losses, always with an intense focus on increasing shareholder value.
Mike currently resides in NJ with his saint of a wife and three very active children.
Since 2003, as an engineer, he has specialized in Neural Networks and Machine learning (ML) as a set of methods in the Artificial Intelligence (AI) field, a set of algorithms applied to create a machine that learns from its own experience. The basis of this is processing huge data arrays and finding and recognizing patterns by Neural Networks.
His first achievement is the development of software solutions using dynamic neural networks that operate based on expert data and imitate the natural human brain behavior. The peculiarity of these dynamic neural networks is the specific forming of their primary topology, adapting to a large number of expert’s conclusions in various fields of science, as well as the further reformatting and adaptation of this topology and the neural network structure with their gradual learning during the use of technology based on each newly acquired knowledge. In February 2003, he received a copyright certificate for software (UA7095): “Universal diagnostic software” based on the dynamic neuro-expert system of artificial intelligence.
This experience found its practical application in developing several software solutions for analyzing and forecasting financial markets based on neural networks and genetic algorithms. In addition, guided by the obtained stable results of these neural networks’ work, he created a private investment fund that uses this author’s algo-trading developments.
Since 2007, he has been the founder of several software development companies specializing in custom healthcare, education, and highly specialized business software solutions, and he is also a co-owner and business partner in a few joint technology companies.
As a commercial strategy consultant Andrew leverages his expertise in product development, commercialization, launch strategy, lifecycle & alliance management and business development to help client companies, in multiple markets and therapy areas, develop, launch, and gain access for, compelling products.
At Karuna Therapeutics, he led the cross-functional launch team developing and executing the go-to-market plan, including building the foundation for and securing funding for a launch organization of >300 people and annual budget of $100M. He hired heads of Government Affairs, Access and Operations.
Previously, Andrew served as Achaogen’s VP of Marketing for Zemdri, an antibiotic. He built commercial strategy, access and marketing groups and developed and executed marketing & distribution strategy. He was promoted to Vice President of Strategic Planning charged with creating and executing corporate and business development strategy.
Genentech recruited Andrew into new product commercialization after leading the same at Biogen across MS, pain and rare disease. At Genentech he was responsible for commercial strategy across products in MS (Ocrevus), Alzheimer’s and depression. He was then promoted to lead the US launch of bitopertin, a treatment for schizophrenia.
Previously at Merck/Schering-Plough, Andrew he led the US launch for Noxafil, an antifungal. Success in this role resulted in his promotion to International Marketing Director for Saphris, an antipsychotic. He began his career in sales and product management at Sanofi.
Andrew holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing in London. He earned a First Class Honors Bachelor of Science in Chemistry for Europe (French) from the University of Surrey, UK / Ecole de Chimie, Strasbourg, France.
Dr. Susan Shapcott, Research Director
Dr. Joel Peddle, Brand Ambassador, Meta-Brain Golf
Sue is a quantitative researcher with a PhD in Education. Her research interests extend to how people learn, and their motivations. For example, why do people engage in specific behaviors and activities? What explains behavior as consumers? What environmental factors influence people’s motivation? And what underlying belief systems optimize people’s motivation and performance?
Sue enjoys staying up to date with current academic motivational research and research design methods. Her strength lies in designing studies that specifically answer stakeholders’ research questions.
This requires recruiting suitable samples of participants and collecting data with valid and reliable measures. She conducts thorough data cleaning and analysis to uncover relevant trends in the data.
Sue reports the research findings back to project managers and stakeholders in an understandable way.
Although Sue works mostly in the sports industry, she is interested in any research involving human behavior and motivation.
Sue is originally from England. She now lives in Madison, Wisconsin, where she can be found on a golf course, or nerding out to SPSS.
Joel Peddle is an educator with a Doctorate earned from the University of North Carolina at Greensboro. His passion for learning and over 30 years of teaching provided Joel the perfect segue to extend his career into the game of golf. Beginning as a volunteer First Tee Golf Instructor, Joel has conducted thousands of hours of instruction on the mechanics of the golf swing while empowering children and adults to find self-confidence, community, and positivity through the game. Joel’s ability to integrate the game of golf with a deepening understanding of one’s inner self has made him a highly sought-after golf instructor for juniors and adult golfers within his community.
As a former collegiate baseball player, Joel understands and recognizes the importance of disciplined skill development and goal setting and has integrated each of these areas into his golf instructional platform. When Joel is not on the golf course instructing, he is diving into research on the mental performance of golf, joining a long list of professionals equipping themselves in mental mastery. His desire is to learn and equip golf students of any age with pathways to improve self-confidence and enhanced focused on the golf course. His teaching expertise, proficiency of play, and relevant connections with golfers and their struggles contributes to Meta-Brain Golf™ product planning, testing, and advocacy.
Meta-Brain Labs Ethics Council
Tom Hunden, MBA, Chief Ethics Council Officer
Ingrid Vasiliu-Feltes, MD, MBA, Ethics Council Member
Laura Miller, MPhil, Humanistic Philosophy Adviser
Tom was first introduced to Alex and the Adaptive Therapy concept some thirty years ago as a skeptical, perhaps even disgruntled and jaded, teenager. His mother had become an enthusiast, so eventually Tom was willing to suspend his disbelief and give it a try (just as an experiment of course). That meeting has resulted in an enduring passion for the methodology as well as an enthusiasm for the study of human consciousness, problem-solving, and well-being.
Today, aside from Alex herself, Tom has the most extensive experience both utilizing and practicing Adaptive Therapy. Accordingly he has garnered a thorough understanding of its nuances, application, and potential outcomes. Given his familiarity with the modality, Tom offers a particularly well considered perspective in regards to potential future applications of the concept as well as the possible implications of those potential applications.
In 2005, Tom learned a “transcendental” form of meditation which he introduced to Alex in 2021. The technique, which was derived from certain traditional Indian philosophical perspectives, has long been a fascination of Tom’s and has now taken the form of a research project supported by intellectual contributions from professors at Columbia and Princeton University. Tom is of the opinion that the ideological orientation of the transcendental practice is largely congruent with that of Adaptive Therapy, and the two techniques may prove to be synergistic.
Tom holds an MBA from the University of Washington. He contributed to the development of the strategic plan for the expansion of the DevCo Residential Group and now oversees aspects of its ongoing implementation. When Tom first joined the organization it had built a half dozen LIHTC apartment communities in the Puget Sound totaling a couple hundred units. As of today the enterprise has developed, owns, and manages over 10,000 affordable and market-rate apartment units throughout the United States and is the largest provider of affordable housing in Washington State.
Ingrid Vasiliu-Feltes, MD, EMBA is a highly qualified and experienced professional with expertise in bioethics, digital ethics, healthcare policy, and management. Dr. Vasiliu-Feltes holds bioethics certifications from prestigious institutions such as Harvard University and the National Institute of Health, and is an Advisory Partner at Virtue Consultants, an international ethics consultancy firm. She is an Affiliate Faculty Member at the UM Miller School of Medicine’s Institute for Bioethics and Health Policy, leading the World Metaverse Council’s Ethics Working Group, and serves as an expert advisor on digital ethics for the European Union’s Blockchain Observatory and Forum.
Previously, Dr. Vasiliu-Feltes served as Chief Ethics Officer for the Government Blockchain Association, Chief Quality and Safety Officer at UHealth, and at MEDNAX, a National Medical Group. During her academic tenure at the University of Miami’s Miller School of Medicine, she served on the Pediatric Ethics Committee, the UMMG Faculty Council, and UM Faculty Senate. Additionally, while serving as President of Detect Genomix, a precision medicine company, she led several national maternal, pediatric, and neonatal ethics initiatives.
Dr. Vasiliu-Feltes is a passionate digital ethics advocate and co-authored a book on Applied Digital Ethics. She is a member of several professional organizations, including The College of Healthcare Executives, the American Society for Healthcare Risk Management, and the Government Blockchain Association.
Dr. Vasiliu-Feltes holds Diplomate status from the American Academy of Child and Adolescent Psychiatry and the American Board of Psychiatry and Neurology, and is a Distinguished Fellow of the American College of Psychiatrists and The American Psychiatric Association. She completed her medical residency and fellowship at Columbia University, College of Physicians and Surgeons in New York City and earned her Executive Masters in Business Administration with a focus on healthcare policy and management at the University of Miami’s Herbert Business School. She earned additional executive education certifications from MIT, Harvard and Stanford Universities.
With her extensive background in healthcare policy, management, and bioethics, Dr. Vasiliu-Feltes brings a wealth of knowledge and experience to Meta-Brain Lab’s Ethics Council. As an international deep tech executive, as well as her experience in designing and deploying proactive digital ethics programs for multinational companies make her well-suited to advise on ethical deployment of Meta-Brain Lab’s product portfolio.
Laura Miller is a highly qualified applied ethicist, experienced tech-ethics, marginalization, vulnerable populations, gender, and policy. She earned her MA in Philosophy with an emphasis on applied ethics, from the University of Missouri – St. Louis (USML), an R1 institution. Laura also secured certifications in diversity, equity and inclusion, and gender studies. The university awarded her the prestigious Nanora Sweet Research Fellowship in Gender Studies to continue her work on adaptive preferences and choices of marginalized and vulnerable people.
Laura is an established and effective problem solver who served on the Hunger Task Force Advisory Board and the Student Affairs Advisory Board as the board ethicist at the UMSL. She founded the Mosaic Community Center to benefit those who were at-risk for hunger and becoming houseless. Her documentary photography, focusing on educational challenges of the poor, was chosen for the New York Times’ Lens time capsule project entitled “Picturing: 7 Billion”. She was also recognized for her humanitarian efforts by the Knights of Columbus, a prominent national organization.
Professionally, Laura’s work has focused on the international influence of technology and marginalized persons. She has designed curriculum for the Global Environmental Justice Documentaries Project (GEJDP) focusing on the struggles of indigenous people and the rights of women in Brazil. As a tech ethicist, she is also centered on international policies that she creates and must follow. She holds advisory affiliations with the Ethics Task Force for The Open Voice Network (The Linux Foundation) and is listed in the NASA Astrophysics database of IDEA practitioners. Laura maintains active memberships with the ACLU of Missouri, Amnesty International, Human Rights Watch, and Southern Poverty Law Center.
Currently, Laura is the Director of Integrity and Technology at Shadowing AI (an international startup tech firm focusing on DEIA and education), producing and creating choices and policies to ensure safe and ethical innovation. She continues to facilitate applied ethics seminars at private and public institutions, with campuses around the world. Laura is an in-demand speaker accepting invitations to speak on wide technological ethics issues to Women Leaders in Data and AI, Texas A&M, and independent public broadcasts.
Robin Ann Yurk, MD, MPH, Ethics Council Member
David Clark-Joseph, JD, MBA, Ethics Council Member
Link (aka Chris Duarte), MS, Ethics Council Member
Robin Ann Yurk, MD, MPH is a Physician | Senior Executive with 30+ years of Healthcare experience for Academic & Community Hospitals, Private Research Organization and Private companies for profit and nonprofit. She has contributed to healthcare entrepreneur leadership as an entrepreneur CEO for MDyurk | DecisionShare, LLC with other C-suite team member roles, and as a Senior Medical Advisor for Wallcott Holdings, LLC a domestic and global healthcare infrastructure economic strategy. She has 15 years of health system and front line physician experience from clinical practice with the HRSA BPHC Medical Center Foundations as a physician specialist. In addition, her medical training includes completion of a General Internal Medicine Fellowship from Johns Hopkins Medicine, a combined residency in Internal Medicine and Pediatrics at the University of North Carolina in Chapel Hill, a doctor of medicine from Creighton University School of Medicine and a Masters in Public Health from Johns Hopkins Bloomberg School of Public Health.
Dr. Robin Ann Yurk’s leadership traits have evolved from a foundation with catholic values, a traditional career path in medicine as a physician, community involvement and private business economic entrepreneur networks. Her experiences represent diversity in geographic networks and populations which make her a valuable contribution to a team for her local, regional, national, and global perspective. She obtained a leadership certification from Intermountain Healthcare Advanced Training Program for healthcare delivery improvement with additional training as a Physician Care Management Consultant for Permanente Medicine.
Her healthcare research industry expertise includes business research innovations in health informatics digital health, developmental stage physician organization leadership in the areas of executive, administrative, clinical, education, life sciences and research and global economic networks. She is a developer and author of business reports, presentations, funding reports, curriculums, and peer review articles for applications in health services research-health informatics, clinical tools, and education.
Her values driving decision making include diplomacy, optimism, people, and communication, for problem solving using research and data science tools. She has clinical and research experience with ethics frameworks in the areas of values, principles, standards for measurement science, and the common limitations to data in the industry specialties of Healthcare-Internal Medicine and Medicine Pediatrics, and other research methods. Her local, regional, National and Global experiences provide additional insight to the right solutions for complex problems.
David Clark-Joseph is Vice President of Investments at Pixelynx, a Consumer AI company building interactive music collectibles. He works closely with musicians around authentic and authorized uses of their assets in AI training, as well as the implications of AI generative outputs.
David has extensive history as board member and advisor including service at the Cultural Interpretation Services for Our Communities (CISOC), Distributive, The Columbus Zoo and Aquarium and numerous technology and clean tech startups. He has deep expertise in web3, cryptocurrency, deal negotiations, mergers and acquisitions and corporate finance. David served as VP of Strategic Investments at Liberty Gaming, served as CFO & VP of Corporate Development at Distributive, Corporate Development & NFTs at Kraken Digital Asset Exchange, Mergers & Acquisitions at Mitel Networks, and held strategy and investment leadership positions at Bild Alternative Investments, and American Fiber. David started his career in finance and strategy at NCR Corporation. He holds an MBA from The Ohio State University and a JD from Florida State University College of Law.
Link, formally known as Chris Duarte, is the “missing link” between people, culture and technology. As a futurist and global advocate for invisible people, Link’s mission is to inspire the world to be more inclusive of everyone. He is the Founder of Linking Dreams Global, a firm that provides human-centered program design, strategy consulting, training, and cultural transformation expertise.
As a U.S. Army Veteran, Link holds 2 Bachelors and a Master’s degree in Sociology, Criminology, Law, and a Master’s Certificate in Business Analytics (HBAP) from Harvard Business School. For more than 20 years, Link has created programs and solutions for organizations in rural communities to reach their underserved populations and reduce disparities among disadvantaged people. In his tenure, Link has created more than 250 programs, has trained more than 1500 audiences, and has raised millions for programs and initiatives that create positive impact around the world.
Link is an Architectural ecosystem designer and systems thinker who commits his time to helping organizations and enterprises optimize resources and create a system of belonging for everyone they serve and employ. Today, Link continues to be a change agent and thought leader in the arena of culture and digital transformation in Future of Work and Human Services industries. As an ethics advisor, Link seeks to help humanity understand and adapt to the radical changes in digital innovation; primarily in rural communities because these are the places that suffer the greatest disparities.
His primary focus is to ensure that the use of Artificial Intelligence and data collection/analytics is conducted fairly, ethically and is inclusive of all people as we embark on the future use of technologies to help all of humanity.